We, at More Sports Now, were inspired. Inspiration follows Eric LeGrand and it’s contagious. After suffering a tragic spinal cord injury on the football field in 2010, Eric has led the charge for spinal cord research. In his quest to walk again, Team LeGrand breaks it down to one simple word, “BELIEVE”. That word, with EL highlighted and the number 52 from his Rutgers jersey, makes for a catchy logo. We printed the logo on a pint glass for a fundraiser to benefit Eric’s charity.
First, we put together a team of sponsors. It started with my sports website, moresportsnow.com where I produce local sports podcasts and other content with my partners, Devil’s announcer Matt Loughlin and sports enthusiast John McAleavey. Eric has graciously been a guest on our podcasts for years to support us and discuss Rutgers sports. Over time, we have had the pleasure of getting to know him. Our friend, Aaron Levine from LG insurance, always up for a charitable event, came on board along with Fred Frick from Pro Image who arranged the glassware and printing. And of course, the partners at Beach Haus Brewery were all in.
Then the adventure began. We figured we would sell a few online and people would come into Beach Haus to purchase them as well. We received our first shipment of 192 glasses in mid-November. Eric suggested starting the offer on Black Friday on the Beach Haus site. We had no idea how much support Eric had. Within an hour, they were sold out. This is what I mean by contagious. I was amazed. I spoke to Eric and we agreed we had to keep going. I had Fred arrange a second order and we offered 250 more on the website. They sold out in 2 hours. We added another 250 and again were sold out within hours. Of course, we had to wait for the glasses to come in, and then we had a lot of packing and shipping to do. But it was all worth it. In the end, we sold over 800 glasses through online and in-store purchases with 100% of the proceeds, nearly $5,000, going to Team LeGrand for the Christopher & Dana Reeve Foundation.
Last week, we went to Eric’s house to deliver the check and some Beach Haus beer for good measure. We met his wonderful mom Karen and his dog, a big mastiff named Diesel, who was very happy to see us. I told Eric that I couldn’t believe how many pint glasses were sold in such a short amount of time for this fundraiser. Eric said he was not surprised at all. As he put it, “I have a big crew.” He sure does. He believed from the start that sales would be great. And it’s right there on the glass, “BELIEVE”.
Photos: Sean Ward