In a very un-Patriot-like move, the NFL’s current dynastic franchise had a public dust-up that resulted in Tom Brady’s health and fitness guru – Alex Guerrero – being banned from working with Patriot players during the season. Apparently, Guerrero has also been banned from the sidelines and from team flights.
Reports are that Guerrero told Patriots players to ignore certain advice given by the Patriots’ training staff. A hyper-sensitive atmosphere exists in the world of strength and conditioning and sports medicine – unfortunately even within the same team – and how members of these different staffs interact with each other. When an outsider or consultant is involved, this atmosphere is very likely to become even more volatile.
Over the past several years, Brady has credited Guerrero’s regimen as being responsible for allowing him to maintain his peak performance despite being past the age when most professional athletes play at their peak. During this time, he has reportedly worked with at least 20 Patriots.
Guerrero does have some baggage that raises a huge Red Flag. He was charged in a Federal Trade Commission complaint with making false claims regarding a supplement that he said could reduce the diagnosis of terminal illnesses and also made claims that he was a doctor. As a result of this deception he was banned from ever promoting a supplement. However, this didn’t stop the guy, who has been deemed a ‘snake oil salesman,’ ‘charlatan,’ ‘a seller of ‘voodoo,’ and a ‘quack’ in many articles, from promoting a sports drink he claims will aid in the treatment of concussions. Once again, the FTC demanded Guerrero withdraw these claims.
Despite all of this sketchiness – professional and ethical breeches of this kind are not isolated incidents and can’t be simply chalked up to inexperience or youthful indiscretions – Brady is in a partnership with this guy in pimping the TB12 ‘system.’
So let’s take a look at what TB12 is selling.
A great place to start looking when suspicious of any of these kinds of systems are the supplements and nutritional components. Click on the ‘Hydration & Supplementation link on the TB12 website and you’ll have the option to buy protein powder, electrolytes, and/or the TB12 system book AND electrolytes package.
Protein powder is a legit part of any effective nutritional and fitness strategy, and so it’s no surprise to see this product offered on Brady’s website. For sale here is TB12 branded flavorless protein powder, which is produced by biPro, a respected purveyor of high-quality goods, and certified by NSF, an independent organization that examines supplements for purity. As an aside, NSF offers a high-quality phone app that all supplement users should have.
The TB12 website offers 1-pound of the whey protein powder for $54. On Amazon you can purchase this same 1-pound of biPro for $24.99 and 2-pounds for $44.99. So Tom Brady, he who has earned $200 million+ dollars in his career, is willing to charge you over 2 times the going rate for his branded protein powder.
From this perspective we can view the rest of the T12 ‘program:’ Brady has hooked his wagon to a charlatan and has no problem fleecing his fans in the process.
For 15 bucks you can buy a 50ml (a little more than 1.5 ounces) bottle of electrolytes ‘harvested from an inland sea,’ which gives you 20 servings of sodium, potassium, magnesium, chloride, and sulfate, all small fractions of the daily recommend amounts. You don’t need to be supplement savvy to know there are more economical ways to get your electrolytes. And as is customary with these kinds of celebrity, ‘just because I say so,’ programs, no scientific proof is provided for the claims made with regard to the quality or efficacy of any element of this program.
If Brady’s claim that drinking tons of water with this supplement allows his skin to be immune to sun burn is enough for you, you have bigger problems.
The TB12 foods and snacks are raw, vegan, organic, gluten-free and dairy free and all natural in every way possible. They contain all the trendy, new ingredients for which not much is known, including Sacha Inchi protein. There isn’t any information on the site that provides one shred of information to back up one claim for any product offered for sale.
If you’re in the market to get screwed when purchasing over-priced exercise equipment or equipment combined with other crap, the TB12 program is for you.
As an example, the ‘TB12 Looped Band Start Up Kit,’ includes the TB12 book, rubber exercise bands, one tin of overpriced protein, two bottles of sea-harvested electrolytes, and a gym bag. This can all be yours for the price of $250. Knowing you’re already getting taken if you buy just the protein powder, you can figure out how foolish you’d be to buy this collection of overpriced dreck.
Photo: USA Today’s FTW
The people behind the TB12 program, including Tom Brady, make P.T. Barnum look like Mother Teresa. That’s probably not fair to Barnum, but you get my gist. In a time where vacuous and cynical health and nutrition programs are the norm, the TB12 program rises to the top and sets a new standard for a contemptuous attitude towards consumers.
Tom Brady truly is the GOAT, and in more than one field of endeavor.
Feature Photo: barstoolsports.com